About
I’ve always been captivated by the unspoken narratives that shape our world, finding beauty in the ways we connect, express, and create meaning. This fascination fueled my deep passion for conceptualizing and storytelling.
My work is rooted in the belief that feeling is our most powerful currency. To me, brands are living stories that should be felt, not just seen—crafted to stir emotions and leave a lasting impression. My mission? To craft those unforgettable "Aha" moments that stick with you, much like the way art, music, and prose have always left their mark on me. After all, it’s the emotions we feel that hold the truest value.
I’ve never really followed a traditional path. With a background in Journalism and Theatre, I’ve honed my ability to weave cohesive narratives, whether through writing or bringing grand visions to life on stage. Through my work with agencies like Digitas and top-tier brands like American Express, I've learned that building and managing a brand is a lot like directing a theatrical production—it’s all about creating impact, evoking emotion, and crafting unforgettable experiences. I’ve mastered the art of harmonizing and unifying creative visions across diverse mediums, ensuring every story or brand resonates deeply. What really sets me apart is my ability to bridge the gap between strategy and creativity; my methods are part meticulous planning, part creative alchemy.
I like to break the mold, thinking outside, around, and sometimes even on top of the box. I see every product as a character in a play, every campaign as a script, and every launch as opening night. And just like in the theater, I believe in the power of teamwork, leading casts of designers, writers, and marketers with the finesse of a creative visionary. Whether elevating a brand’s identity or launching a market-disrupting campaign, I see where a brand needs to go and craft the roadmap to get there—blending sharp strategy, bold creative vision, and flawless execution.
When not weaving tales, you can find this creative polymath on meditative walks in nature, immersing myself in NYC’s vibrant art scene, and sipping iced coffee no matter the season. My Kentucky blood runs blue (Go Cats!), and when I’m not cheering on the Wildcats, I’m in my kitchen conjuring culinary wonders.
Select Clients & Partners
American Express | KPMG LLP | Digitas | Ogilvy
Credit Suisse | Momentum | Sarankco | The Writer
Dentsu Creative/mcgarrybowen | Pentagram