Role: Copywriter/Designer

Challenge: As a copywriter and content creator for the KPMG Influencer Executive Visibility Program, the goal was to distill complex insights into concise, impactful social media posts that reflected each executive's unique voice and market perspective. The challenge was to craft accessible and engaging content that aligned with the company brand while positioning KPMG executives as thought leaders in their respective fields.

Approach:

1. Understand and Simplify: Deeply comprehend KPMG’s research to transform complex insights into easily digestible, personalized content for each executive.

2. Strategic Storytelling: Utilize storytelling, data visualization, and trend engagement to enhance relatability and impact, continuously refining based on feedback and metrics.

Result: Turned insights into influential organic social by successfully created weekly posts for 10-12 KPMG influencers, delivering succinct, visually engaging messages that highlighted their market expertise and promoted KPMG’s work.