Role: Co-Creator/Co-Host

Challenge: How many female sports broadcasters can you name? I’ll wait… So, two female friends that love sports set out to use their creative skills to create a podcast about sports by women.

Development: To bring this new idea to life, a strategic approach and plan was needed.

• Conceptualization and Brand Building: Defined a niche within sports and lifestyle, created a memorable brand - name, logo and imagery, etc., and established a consistent, engaging voice.

• Content Creation: Structured episodes with diverse segments, secured guests, and ensured content was informative and entertaining.

• Production: Invested in quality audio equipment, edited for clarity, pacing, adding any additional  elements like music or sound effects, and launched a dedicated website.

• Marketing: Implemented a strategy leveraging social media, SEO, and influencer collaborations, while engaging listeners through interactive content.

Execution:

Two Broads Talk Balls is a sports and lifestyle podcast created out of a life-long love of sports and a desire to showcase more women’s voices in the male dominated sports broadcasting world. Two broads talk balls, putting their unique spin on all things sports from college basketball to professional tennis and everything in between. Except golf. Never golf. Whether tackling the latest controversy or flagging new trends these BROADcasters talk real sports and real life.

Successfully launched episodes covering various sports and lifestyle topics such as such as a bikini designer’s obsession with Shoe Dog and a new found love of baseball or deep dives into the NCAA College Basketball Tournament mania and introduced popular segments like “Flag on the Play” to celebrate the highs and lows of sports or “Triple Match Point” to give credit where credit is due.

Note: The podcast was launched in 2019 and went on an indefinite hiatus during the pandemic when the world of sports stopped. Will the Broads return again?